Sepa Winter Flood Advice

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From December-March, SEPA will be running a reactive communications campaign in response to flooding in Scotland (coastal, river, surface water and snowmelt). SEPA’s Flooding Communications team will monitor the daily Flood Guidance Statements issued by the Scottish Flood Forecasting Service (SFFS), and will seek to activate the campaign when flooding is likely or expected and potential impacts are significant or severe. Upon activating the campaign, key messages will be broadcast on radio and digital channels, and members of the public will be encouraged to visit the Floodline Scotland website where they can sign up to Floodline, SEPA’s public facing flood warning service, and find tips and advice on how to prepare for flooding.

Key Messages

 Check your flood risk
– Are you at risk of coastal, river, surface water, snowmelt flooding?
– Does flooding impact you at home, at work, on the road?
 Flooding is forecast in your area, plan ahead
– Visit the Floodline website for advice and to register for free flood messages.
– Do you have a plan or flood kit ready?
 Floodline can give you advance warning when flooding is expected
– Register online at floodlinescotland.org.uk or by phone on 0345 988 1188.
– You can use your Floodline account to register more than one address, e.g. your property, work or regular travel routes.

How can you get involved?

The aim of the campaign is to provide individuals and communities with advance notice of flooding as well as access to the information they need to be prepared and take action. In order to reach as many members of the public at risk of flooding, we would appreciate your help.
On Twitter and Facebook channels Sepa will share graphics, advice on preparing for flooding, flood alert and flood warning messages. Please retweet or share content on your own social media channels and tag any interested parties who may benefit from this information. For more general awareness raising communications, please feel free to use some of the suggested social media messages below.

Suggested messages for sharing on social media

 Dark nights and mornings make it harder to find your way in an emergency. Sign up to Floodline for flood alerts and warnings and keep a torch close by to your bed http://bit.ly/2jPtDrh.
 Changed address or phone number? Don’t forget to update your Floodline account with your new
information. Phone Floodline on 0345 988 1188 or update online http://bit.ly/2jMv8qv.
 Is your workplace in a flood risk area? Don’t get stranded, plan ahead. Check for alternative routes home and sign up to Floodline for free, advanced flood warning messages sent to your phone
http://bit.ly/2jPtDrh.
 Did you know only 15cm of water can knock you off your feet? During a flood, be sure you stay safe and stay away! Visit Floodline Scotland for more advice on how to protect yourself during a flood
http://bit.ly/2mQoGQb.
 Are you ready for Scotland’s winter? Be prepared for flooding and sign up to Floodline to receive free flood messages direct to your phone http://bit.ly/2jPtDrh.

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