Tourism has long been a cornerstone of the Scottish economy – generating £6bn in the last year. This year’s good weather and low pound are projected to boost that even further. One of the fastest growing sectors in recent years across the industry worldwide has been adventure tourism, and with Scotland’s coastline, mountains and rivers it comes as no surprise that this growth is being mirrored here.
According to HIE’s Adventure Tourism in Scotland Research Report – there were at least 350 Adventure Tourism businesses operating in Scotland in 2015. More than a third of adventure tourism businesses were located in the Highland Council area, followed by 12% in Argyll and Bute and 8% in Perth and Kinross. 84% of businesses described themselves as activity and experience providers, with the remainder identifying as activity centres and attractions.
Cross sector collaboration initiatives can play an important role in developing the adventure tourism
market. Sectors such as retail and transport benefit from the tourism industry through improved infrastructure, increased footfall and repeat custom, while accommodation providers can work in tandem with adventure tourism organisations in the area to create a better-quality tourist offer to entice visitors to the area. Collaboration between social enterprise, private business and the public sector is key to increasing the quality of tourist offer available, however more could be done between social enterprise projects and with the wider tourism industry.
The Tourism Scotland 2020 strategy aims to grow Scotland’s visitor spend by £1bn in real terms, from
£4.5bn in 2011 to £5.5bn by 2020. To achieve this, the strategy has identified three key growth markets to make up the backbone of tourism revenue by 2020;
- Home turf:
£3,127m in 2011
Potential £3,586m–£4,238m in 2020
England, Scotland, Northern Ireland, Wales.
- Near neighbours:
£731m in 2011
Potential £875m–£1,035m in 2020
Scandinavia, Germany, France, Spain, Ireland,
- Distant cousins:
£414m in 2011
Potential £505m–£598m in 2020
USA, Australia, Canada.
Adventure tourism is identified as an area which offers “significant potential for growth” within the strategy. Collaboration between local businesses in rural destinations is key to developing a tourism offer which can engineer economic growth – local assets such as hill walking and cycling can be integrated with culture, local history, food and drink to create immersive tourism packages which better reflect the local area.
Want to find out more, have a look at the Senscot briefing, makes interesting reading; https://senscot.net/wp-content/uploads/2018/08/Adventure-Tourism-Briefing.pdf
It’s an eerily calm Sunday morning on the city’s Avenida Reforma, an avenue which is grid-locked on weekdays by tens of thousands of cars sitting bumper-to-bumper.
The Reforma’s closure to car traffic on Sundays in 2007 kickstarted the capital’s attempts to make life easier for cyclists. In 2010 a 17km-long bike lane through the city opened.
The car still reigns supreme in this metropolis of 22 million people, with more than four million vehicles clogging the roads every day.
Perhaps the biggest factor has been the launch of the so-called Ecobicis (Eco-bikes) in 2010. Following on from similar schemes operating in London, Paris and Barcelona, Mexico City launched a public bike rentals at 90 different sites. Since then, some 30,000 people have joined and there is a waiting list for new members. The Ecobici system is expected to expand to 75,000 users by the end of 2012, with 4,000 more bicycles made available at new sites.
The scheme is not without it’s critics with some of Mexico City’s drivers spending up to four hours a day on their journeys to work, with three separate rush-hours. Some say cyclists have only made matters worse.
One local radio host Angel Verdugo angered bike users when he called on car drivers to run over the cyclists. He said championing the new breed of cyclists was a form of racism. “They want to be like Europeans,” he says. “They believe they are living in Paris and riding along the Champs-Elysees.”
He subsequently made a public apology.
There’s no doubt that Mexico City is for the most part still a car-orientated city but it is also clear that cycling is in the ascendancy. More cycle ways are planned, and public opinion supporting active travel is growing. A car free city is, however, a long way off.
We’re looking for volunteers to take part in the following survey regarding attitudes towards low carbon vehicles. Funded by Transport Scotland under the European Regional Development Fund (ERDF) programme, the 10 minute survey will help Aberdeenshire Council consider the feasibility of a Low Carbon Transport Hub.
Participants who complete this survey can opt into a prize draw to win one of:
2 pairs of Cinema Tickets
2 no £25 Amazon Shopping Vouchers
It is important to the research team that you answer ALL sections relevant to you and your household.
Survey is available for both private vehicle users and fleet vehicle users.
The hunt is on for community stars to help some of the most vulnerable people in their area.
A Grampian wide volunteer recruitment drive is being launched to find generous people to help support community transport operators across the region.
Volunteers are needed to help people to get to and from vital appointments such as health and social care.
Recruiting people with the passion and time to volunteer for a cause is a constant struggle for many organisations and the recruitment drive hopes to assist that process.
Volunteer roles can range from driving minibuses, using their own cars to transport people (for which they will receive a mileage rate) or acting as escorts to help passengers in and out of vehicles, providing support during the journey.
Volunteers can gain a huge amount of satisfaction from contributing their time and efforts;
Chris Rowe, who started volunteering 2 years ago said “I get satisfaction knowing that I help others to get to their appointments, shopping or visiting friends”.
Madge Forsyth has been volunteering for 14 years: “The smile on people’s faces when I pick them up to take them to their appointments is all the reward I need”.
As well as helping recruit more volunteers, the aim of the project is to establish and build relationships with partners across the health, social care and transport sectors. These relationships are essential in delivering the objectives of the Health and Transport Action Plan (HTAP), designed to improve partnership working across a range of transport and health related issues with access to services being a key issue.
HTAP Programme Manager, Andrew Stewart, said “The recruitment drive is one example of how partner organisations can support each other in achieving improved access for residents.”
Anyone interested in finding out more about volunteering opportunities should contact the Transport to Health Information Centre (THInC) on (01224) 665568. THInC can also provide information on how to get to health and social care appointments by public transport.
For more information on the recruitment drive, please contact Andrew Stewart, HTAP Programme Manager on 01224 664092 or by emailing mailto:email@example.com
Are you interested in Public Transport?
CIPTEC (Collective Innovation for Public Transport in European Cities) would like to get your views. Please take part in their survey!
Real time information apps, WiFi, special assistance services, alternative payment and pricing methods, social media, gamification, smart cards, etc., are among the innovations that re-shape the passengers travel experience by Public Transport in our cities.
Which of them are the most important for you? Should you like to co-design with us the future of the Public Transport sector and improve the quality of life in the cities, fill in the following questions!
CIPTEC are asking you to contribute 5-10 minutes from your valuable time in filling out the following questionnaire, regarding promising and innovative implementations, concepts and services that could improve the travel experience by Public Transport in European Cities (click on link):
Transport provision survey
Aberdeenshire Health & Social Care Partnership are undertaking a consultation around transport provision in relation to accessing services. You can respond by using these links:
Service Users Policy https://www.surveymonkey.co.uk/r/QNQ6RCR;
Parents and Service Users Groups https://www.surveymonkey.co.uk/r/QNX9LPS;
The consultation ends on 11th November.
Outdoor activity is recognised as good for our mental and physical wellbeing.
While many can easily get out to enjoy Scotland’s wonderful nature it can be more difficult for those with limited independence; the elderly, those with disabilities and people with a long-term illness, for example.
Scottish Natural Heritage (SNH) wants to help everyone have the chance to enjoy what many people take for granted and is offering 50% travel grants to community and similar groups through the Buchan Countryside Group. Many people simply need some practical help to get their first taster of the outdoors and can use the confidence gained from this first adventure to continue exploring.
The grant is open to groups operating in Aberdeen, Aberdeenshire, Moray and the Cairngorm National Park. Attractions include nature reserves, wildlife centres, country parks and a network of footpaths that link up our open spaces.
For more information and application details. see the Buchan Countryside Group website.
Scottish Natural Heritage is the government’s adviser on all aspects of nature and landscape across Scotland. For more information on SNH please visit their website.