From December-March, SEPA will be running a reactive communications campaign in response to flooding in Scotland (coastal, river, surface water and snowmelt). SEPA’s Flooding Communications team will monitor the daily Flood Guidance Statements issued by the Scottish Flood Forecasting Service (SFFS), and will seek to activate the campaign when flooding is likely or expected and potential impacts are significant or severe. Upon activating the campaign, key messages will be broadcast on radio and digital channels, and members of the public will be encouraged to visit the Floodline Scotland website where they can sign up to Floodline, SEPA’s public facing flood warning service, and find tips and advice on how to prepare for flooding.
Check your flood risk
– Are you at risk of coastal, river, surface water, snowmelt flooding?
– Does flooding impact you at home, at work, on the road?
Flooding is forecast in your area, plan ahead
– Visit the Floodline website for advice and to register for free flood messages.
– Do you have a plan or flood kit ready?
Floodline can give you advance warning when flooding is expected
– Register online at floodlinescotland.org.uk or by phone on 0345 988 1188.
– You can use your Floodline account to register more than one address, e.g. your property, work or regular travel routes.
How can you get involved?
The aim of the campaign is to provide individuals and communities with advance notice of flooding as well as access to the information they need to be prepared and take action. In order to reach as many members of the public at risk of flooding, we would appreciate your help.
On Twitter and Facebook channels Sepa will share graphics, advice on preparing for flooding, flood alert and flood warning messages. Please retweet or share content on your own social media channels and tag any interested parties who may benefit from this information. For more general awareness raising communications, please feel free to use some of the suggested social media messages below.
Suggested messages for sharing on social media
Dark nights and mornings make it harder to find your way in an emergency. Sign up to Floodline for flood alerts and warnings and keep a torch close by to your bed http://bit.ly/2jPtDrh.
Changed address or phone number? Don’t forget to update your Floodline account with your new
information. Phone Floodline on 0345 988 1188 or update online http://bit.ly/2jMv8qv.
Is your workplace in a flood risk area? Don’t get stranded, plan ahead. Check for alternative routes home and sign up to Floodline for free, advanced flood warning messages sent to your phone
Did you know only 15cm of water can knock you off your feet? During a flood, be sure you stay safe and stay away! Visit Floodline Scotland for more advice on how to protect yourself during a flood
Are you ready for Scotland’s winter? Be prepared for flooding and sign up to Floodline to receive free flood messages direct to your phone http://bit.ly/2jPtDrh.
Over the next few weeks, K & M Communities would like to share with you some advice issued by our partners. This week we’re going to start with advice from the Met Office;
Met Office Weather Ready
The Met Office run an annual public information campaign which is aimed at raising awareness of, and encouraging the public to think about, risks associated with winter weather and the steps they could take to be better prepared.
Since 2011 the ‘Get Ready for Winter’ campaign has been run and implemented by the Met office and Cabinet Office and supported by a range of partner organisations with the same aim – of protecting life and wellbeing, especially during the winter months.
A review held after the 17/18 winter (‘Get Ready for Winter’) campaign indicated the need for some changes to be made, starting with the 18/19 campaign. In brief, the following was agreed upon:
* With snow in March 2018, the name ‘Get Ready for Winter’ felt less appropriate than ever. With this in mind, the name and remit of the campaign will change and will be year-round with a ‘launch’ during the Autumn and increased activity leading up to periods of severe weather.
* Previous campaigns have been purely digital. To reach the vulnerable we need to expand the non-digital content, using partners as the conduit for this information.
Key messages to be shared
* Prepare your property and vehicle ahead of winter, and take responsibility for your own safety.
* Be aware of the latest weather forecasts and warnings from the Met Office and be prepared to alter your plans in times of severe weather. Listen to local radio for updates during times of bad weather.
* Check on the elderly and more vulnerable in your community and check on the safety of your neighbours in the case of an emergency.
Communities and partners in Kincardine & Mearns are more resilient and adaptive to current and future effects of climate change, including severe weather. Read the rest of this entry »